Creation of a varietal range

Chateau Marzin

Context

Successful development of the Château Marzin brand into one of the leaders in its AOP in terms of quality.
Review of sales strategy in 2012 to match market requirements

Issue to be resolved

The creation a new sales dynamic for the brand.

Challenges

Creation of a high-value range in order to increase distribution and access new markets

Solutions

Planting of new grape varieties
Creation in 2012 of a single varietal range (Malbec)
Creation of a premium wine on the basis of rigorous plot selection

Indicators of success

Increase of average sale price thanks to the range of grape varieties.
Traditional and new ranges recognized in the national and international press

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