Cultivate your local footprint
Wines reveal strong ties that exist between vineyards and their respective regions. Behind vineyards and their operations, there are men and women, stories, names and long-standing reputations anchored to their regions…To produce sustainable wines, the land needs to be not only sustainable but also harmonious and dynamic.
A diverse set of actions can be implemented to create a little extra soul that will make all the difference!
Wine tourism: a key leverage point to gain recognition
For us, vineyards should be places for sharing, open to the world. This is why we believe in wine tourism, which is above all a philosophy of hospitality.
Whether for an occasional buyer, a tourist or a wine professional, hospitality is a line of business in its own right which is why it’s necessary to define a specific strategy as follows:
- Determine the potential for wine tourism on your property and create the customer journey
- Create synergies between the different stakeholders in the area (including other wine properties)
- Implement a dedicated communication plan
Development of local distribution networks
Short distribution channels: is it a new consumer trend or a return to common sense?
Using local distribution channel is a dynamic approach and has been developed for many agricultural products. Here are a few takeaways:
- Identify existing and upcoming channels
- Adjust your range of products to the specific type of consumption
- Collaboration with other local farmers (eg. The use of polyculture is a practical approach)
Good working conditions and job attractiveness
It is crucial to implement strong measures to take care of the vineyard and its natural environment. It’s also essential to apply the same logic to your workforce.
As a business owner, you can:
- Implement ways to take great care of the health and security of your employees
- Respect human values
- Make the wine industry jobs more attractive, especially to the young generation
Work as a team
There are great initiatives in the vineyards led by a few innovative men and women. We want to be part of them because wine is a living and cultural heritage that we want to pass on to future generations.
The following enable us to move from words to action:
- Broaden the range of application and further reflection (AOP, for example)
- Engage with stakeholders in your area: associations, schools, public authorities, neighbourhoods, etc.
- Share and promote the best practices