Production and sales audit
No great wine without great grapes
Production – the process
- Visit and vineyard mapping
- Plot analysis
- Soil analysis
- Grape variety (vineyard ID)
- Analysis of the link between the climate and the biotope
- Vineyard maintenance
- Consideration of the targeted consumer taste & buying habits
- Production tool analysis: winemaking process & existing facilities
- Recommendation report in order to produce grapes that will allow you to meet requirements for each pre-agreed range for each targeted market
- Implications of moving to organic production
Sales – the process
- Tasting of the entire production
- Analysis of targeted markets
- Analysis of branding, packaging, marketing texts, graphic design… including aspects other than the wine (selling tools, price lists, labels, corks, etc.)
- Distribution network analysis: which networks are used, for which markets, distribution channels etc.
- Pricing strategy
- Production of a recommendations report, with a view to implementing a sales strategy in line with the property’s resources and the target markets in France or for export.
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