Revealing a property’s potential

Les 3 chateaux

Context

2003 – 100 ha vineyard, 30 ha of which was planted with Cabernet Franc
The owners wished to remove the 30ha of Cabernet Franc as the quality was poor

Issue to be resolved

Keep the grape variety and turn a weakness into a strength

Challenges

Changing the winemaking and maturing methods to reveal the Cabernet Franc’s full potential
Creation of a high-quality image

Solutions

Changing the winemaking and maturing methods to reveal the Cabernet Franc’s full potential
Creation of a high-quality image

Indicators of success

Conservation and optimisation of the Cabernet Franc vines
2015 Cuvée DAMNATION (85% Cabernet Franc) awarded Best World-wide Cabernet Franc – 2017 Concours des Cabernets
The wine’s enhanced, high-quality image, especially on the export market = sales boost

Other case studies